The End of Cancer Begins With Everyone Standing Up
May 31, 2008 Touching the lives of every family, the insidiousness of cancer has no regard for age, gender, race, religion, fame, or fortune. It is a leading cause of death. A new initiative aimed at raising philanthropic donations for the purpose of 
promoting innovative research toward eradicating cancer, Stand Up To Cancer, hopes to "eliminate barriers that have traditionally inhibited creativity and collaboration." Behind Stand Up To Cancer is a strong group of individuals, including Katie Couric, who co-founded the National Colorectal Cancer Research Alliance with the Entertainment Industry Foundation. Katie has been an effective leader by allowing her own colonoscopy to be broadcast, which later saw a 20% rise in the procedure and a decrease from colon cancer deaths (2003-2005) by 10%. Katie's fundraising has amounted to approximately $30 million, which paid for NCCRA grants for research and in part paid for the Jay Monahan Center for Gastrointestinal Health, named for her deceased husband. Currently Katie is raising funds to establish the Emily Couric Clinical Cancer Center, named for Katie's sister who died of pancreatic cancer.
Backed by such partners as AARP, AOL, Saks Fifth Avenue and others, Stand Up To Cancer, will air a television show September 5, 2008, across the major networks--ABC, CBS, and NBC. Each network will donate one hour of simultaneous commercial-free primetime for the fundraiser. The aim is to educate, entertain, and ask the public to participate in the end of the disease.
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