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« Book Review: For Keeps by Victoria Zackheim | Main | Book Review: Magnificent Mind At Any Age by Daniel Amen, M.D. »
Tuesday
16Dec2008

Coca-Cola and Cargill Rush To Market Stevia

Michael F. Jacobson, PH.D. is co-founder and executive director of the Center for Science in the Public Interest (CSPI), a nonprofit health advocacy organization with more than 900,000 members. CSPI focuses on nutrition, food safety, scientific integrity and alcohol policy. It publishes Nutrition Action Healthletter as well as numerous studies, including “Salt: the Forgotten Killer” and “Liquid Candy: How Soft Drinks are Harming Americans’ Health.” CSPI is a key player in the ongoing battle against obesity in America, advocating Jacobson.jpgnutritious and safe diets and pushing legislators and corporations to take steps to protect the public’s health. He has had numerous technical papers and letters published in theJournal of Molecular Biology,the New England Journal of Medicine, The Lancet, and the Proceedings of the National Academy of Sciences.

His articles have appeared in Smithsonian, The New York Times, The Wall Street Journal, Chicago Tribune, The Washington Post, The Baltimore Sun, the Christian Science Monitor, Miami Herald, Michael Jacobson is the author of several books, including Six Arguments For a Greener Diet.

Michael Jacobson--

Cargill and Coca-Cola are sticking their thumbs in the Food and Drug Administration’s eyes by rushing to market novel sweeteners based on the stevia plant. Cargill has been marketing its Truvia product as a table-top sweetener for several months, and, according to media reports this week, Coca-Cola will start marketing stevia-sweetened drinks. So far, the other main producer, Merisant, and user, PepsiCo, of a stevia-based product have held back. A small company, Wisdom Natural Brands, put SweetLeaf sweetener on the market several months ago.

Stevia and rebaudioside A may well turn out to be entirely safe. But until more tests have been conducted and analyzed, it is reckless for food companies to begin adding it willy-nilly to the food supply and equally reckless for the FDA to stand by mutely.

The FDA should immediately order those products off the market until all the safety testing has been done.

Though small amounts of stevia have been consumed in various dietary supplements over the years, apparently without incident, too few safety tests have been done to warrant more general use. For starters, as two UCLA toxicologists emphasized in a report to the Center for Science in the Public Interest last summer, the FDA normally requires food additives to be tested for two years on rats and mice. The extremely sweet chemical—rebaudioside A—in stevia has only been tested on rats. Also, several, though not all, tests indicate that rebaudioside A causes DNA damage and mutations. That raises the troubling prospect that it could cause cancer.

Remarkably, it is perfectly legal for companies to market whatever food ingredients they want without even informing, let alone getting approval from, the FDA. Wisdom Natural Brands has pointedly said that it did not notify the FDA before marketing SweetLeaf. Last May, both Cargill and Merisant notified the FDA that they considered their products to be “generally recognized as safe,” but the FDA has not yet said whether it agrees.

Ban 8 Artificial Food Dyes

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