Reviewed By Susan Schenck

Get Niche Quick! The Definitive Guide to Marketing Your Business on the Internet (CreateSpace/ 2009) by Sherice Jacob is a great, handy book to guide you through the internet jungle and will save you many hours of research. I really wish I had had this book before I set up my website. I ended up learning bits and pieces here and there through different people, and it was very confusing with many unexpected, frustrating  twists along the way. This book could have saved me a lot of money and headaches!

The first chapter clears up what exactly niche marketing is, the importance of using key words and following your passion. Chapter 2 goes into detail on how to use Word Tracker (an important tool for finding out which key words are used most). This chapter has pictures to help those of us who are techno-challenged. This section is loaded with details and examples.

Chapter 3 teaches how to “target the long tail,” using longer chains of key words. It also teaches how to check out the competitor web sites in the same niche. Chapter 4 instructs on how to find affiliate programs so that you can make money by promoting items from other web sites, and teaches “netiquette,” or proper e-mail behavior towards those you work with. The 5^th chapter teaches how to decide upon info products and affiliate products. You are also given a list of some reputable companies you can make your own affiliate plan with, so others will advertise your products and get a percentage of what they sell to their list members.

Chapter 6 gives an in depth process of how to write your own info-product, such as an e-book. In the next chapter you learn basic web design and the author walks you through basic steps such as registering a domain name. Chapter 8 guides you to writing like a pro for online copy, using catchy headlines and subheadings. This is very detailed and includes 17 must-have items in your sales copy.

Chapter 9 is about your online marketing plan, and includes items such as your mission, promotion techniques, and making your website stand out. Chapter 10 tells you how to get the word out about your site. It tells how to make link exchanges work for you, how to contact owners of other sites, and more. Finally, the last chapter gives us many more tips such as writing articles and where to submit them, how to use blogs and RSS feeds, and more.

This book is a very easy read for a book on technology! It is clear, straightforward, is sprinkled with photos throughout, and makes a handy reference book to keep on hand even after you read it.

Susan Schenck is author of The Live Food Factor

2012: Blogs Expand To 145 Million Users; SquareSpace Grows 723.3%

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