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Basil & Spice is on the World Live Web.  It is regularly googled, yahooed, pinged, and searched for under the tags from each entry.  Readers around the globe click on and read it.  Advertising on Basil & Spice is the most strategic message format available for those interested in diet, weight loss, health, and nutrition.

Those online are some of the first to know about what is the "newest" book in the industry. What is the new best-seller offering?  How much is it?  Is it worth buying?  I review only the best new sellers available--highlighting their exceptional points.

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 NY Times OnLine Ads Grow                                                        

 Ogilvy and Technorati Make a Date

 Money--Internet Advertising Grew

 State of the Blogosphere Report

 

                                                                

    FAS-FAX Preview: Circ Numbers To Take Another Big Hit

    (from E & P)

    ....Gary Pruitt attributed half of the McClatchy decrease to the culling of third-party circulation and the typical run rate, meaning the natural losses in circulation due to readers flocking to the Internet for news.

    He said that when ABC relaxed the third-party rule in the 1990s, McClatchy opposed the move. While the company was more judicious using third-party circulation, Knight Ridder wasn't. "Many newspaper companies used [third-party] to grow circulation. McClatchy didn't rely on it to a great extent, but Knight Ridder did," he said during the call.

    In effect McClatchy is busy trimming third-party circulation from the 20 former Knight Ridder papers it acquired last year.

    Frank Whittaker, vice president of operations at McClatchy, said during the call that while circulation is falling the company is concentrating on home-delivered copies and its raising retention rates.

    While the overall numbers look bleak, there is a renewed focus on the part of publishers to increase individually paid circulation and to lower the churn rate. Since the industry is selling fewer copies, when they do snag a subscriber they want to make it count.

    John Murray, vice president of circulation at the Newspaper Association of America, pointed to a heartening trend amidst the troubling data: stops are down, and retention is up.

    On Tuesday, Scarborough Research released a report measuring the total audience of 135 papers in 74 markets. Many papers increased their reach by several percentage points when their online properties were taken into account.

    Furthermore, the Newspapers Association of America released record-breaking online newspaper readership figures on Monday. During Q1, newspaper Web site traffic rose 5.3%, hitting an all-time high.

     

     

    Jennifer Saba (jsaba@editorandpublisher.com) is associate editor at E&P.